Today, video content as a marketing tool has become very popular. It is one of the most popular marketing strategies used by many businesses and marketers worldwide. Digital marketing is continuously evolving, with new trends and strategies coming into play.
Though video content is one of the best forms of marketing for your brand and its services, it still comes with many constraints. When you create videos, there are a lot of different factors to consider, like location, budget, actors, props, equipment, etc. And that’s the reason why animated videos are now slowly increasing. Today, more and more brands and video creators are choosing animated videos over life videos.
If you’re already into video marketing but haven’t tried animated videos, then here’s why you should be using animated videos in your marketing strategy.
Why Animated Video?
Content is about telling a story. This could be a story about your services or products, your customers, or simply your goal. It’s all about sharing a message that persuades, compels, and convinces your audience to take action.
Think about this. You have a fantastic story to tell, but if you do not deliver that story well, there will be less chance that the audience will take action. That’s exactly where animated videos can help.
An animated video is engaging and rich. It is a cost-effective medium that can be managed easily, allowing your key features or points to stand out.
Benefits of Using Animated Video
There are many benefits when it comes to using animated video. Here are a few of them.
Helps to Bring Any Concept to Life
With animated video, you can choose to do whatever you feel like. Be creative and let your imagination run wild! When you use animated videos, you can bring any concept to life with ease.
You Can Strike the Right Tone
At times, when you use videos with real people, a message may not be conveyed properly. However, you can put across the message well with animated videos and use a wide range of emotions and tones. It also helps to cover up difficult topics or subjects effectively.
Easily Manage Video Production
Live-action videos can be frustrating, time-consuming, and complicated. You need to consider different factors like actors, location, equipment, sets, props, and a lot of other things when shooting a live video. With animated videos, you do not have to worry about all these factors. Learning how to make animated videos is not difficult at all.
Visually Capture Abstract Ideas
This is one of the biggest benefits when you use animated video. Animated videos allow you to visually represent abstract ideas. If you’re looking to capture something abstract or something big or small, live videos can get challenging. That’s where animated videos have an advantage. With animated videos, you can capture difficult or hard to represent ideas without constraints.
You can easily move characters, add props, and switch backgrounds using simple drag-and-drop options.
7 Reasons Why You Should Use Animated Video.
Now, let’s discuss why you should use animated video and why it is a better option than other types of content.
1. Animated Videos Are More Visual
One of the main reasons people use animated videos is that it’s a rich form of media. In general, videos are made up of visually appealing pictures. It’s a visual medium that offers an effective way to put across important messages. It’s a form of content that is consumed more easily when compared to text content.
2. Animated Videos Standout
Content shock is a major challenge for most organisations. With the ever-increasing noise in the digital world, content creators are always looking for ways to make their content stand out from the rest of the competition. Animated videos are a great way to cut through the noise and stay on top of your competitors.
3. Animated Videos Are Psychologically Appealing
Cartoons are captivating because they are engaging, fun, and colourful. Moving images appeal to the brain, and with animated videos, you emotionally connect with your audience. It’s an investment that is definitely worth making.
4. Animated videos Are a Cost-effective Option
One of the main challenges that come with video production is budget. 41% of marketers say that a lack of budget is one of the main reasons why they do not use video as a form of marketing. However, when it comes to animated videos, you just need a monthly subscription. There are many cloud-based solutions that make it very easy to create fantastic animated videos online with simple drag-and-drop options.
5. Animated Videos Are Very Easy to Update
Another challenge that video creators face is updating old content. If you’re someone who uses live-action videos, then it’s a big challenge to update messages or re-shoot scenes. But with animated video, it’s a lot easier as they offer more flexibility. You can simply go back and edit animations, change text, or even re-do the video completely.
6. Animated Videos Grow with Your Business
As a business grows, there is always a need to keep creating engaging content. Initially, you may begin with a simple explainer video about your service or product, but soon you’ll need to create supporting videos like training or tutorial videos that may be quite challenging. When you use animated videos, it’s much easier because you can create multiple videos without a hassle. Simply create a visual, write a script storyboard, and you are already ready to produce another video within no time at all.
7. Animated Videos Help Improve Your Visual Content
Today, many creators are making use of static infographics to make dry statics visually appealing. But now, infographics have become increasingly text or data-heavy, leading to it becoming visually cluttered. With cluttered infographics, people may miss out on a lot of important content. When you use animated infographics, putting out a message becomes a lot easier. Animated infographics give viewers a guided tour through the entire content, which comes with two benefits:
- You can easily control a viewer’s pace through the content
- You can make use of rich media like sound effects, movement, visual elements, music, etc to highlight important points.
Animated videos are a versatile and dynamic medium that will help to take your story to a whole new level. It’s a fun and engaging alternative when compared to text content. It does not come with constraints like live-action videos, which can sometimes be a hassle. Animated videos have become one of the latest trends in the digital space. So, if you’re someone thinking about creating videos, then animated videos should certainly be something to consider.