One fact has remained true since the dawn of the internet, and Bill Gates said it back in 1996: “Content is king!”
Content is the primary driver of any SEO campaign. This is why you should hire a copywriter to make sure your website ranks well for easy keyword opportunities on Google.
Read on as we discuss how to hire a copywriter that will best reflect your brand. We’ll even discuss how a freelancer copywriter can benefit your business.
Why Hire a Copywriter?
There are several reasons you should hire a copywriter:
- A good copywriter will help you create content that sells.
- A copywriter can help you target specific keywords to improve your website’s ranking on search engines.
- A professional writer will make sure your website’s content is free of grammatical errors and is easy to read.
- Hiring a copywriter can save you time since they can handle all of the writing for you while you focus on other aspects of your business.
As you can see, a copywriter is more than just your run-of-the-mill writer. Their job is to combine sales, marketing, psychology, and professional writing techniques to convert leads into sales.
With that said, let’s explain how you can hire the best copywriter for your business.
Check a Writer’s References
When you’re hiring any type of professional, you always want to check their references. The same goes for when you’re looking to hire a copywriter.
A writer’s references can tell you a lot about their work ethic, writing style, and how well they take direction. If a writer doesn’t have any references, that’s a huge red flag and you should move on to the next candidate.
You can also ask the copywriting hire for samples of their previous work. This will give you an idea of what kind of writing style they have and whether it matches your needs.
Consider Their Industry Experience
Industry experience is another important factor to consider when hiring a copywriter.
Ideally, you’ll want to hire a writer that has experience writing in your industry. They’ll already have a good understanding of the terminology and what your target audience is looking for.
For example, if you’re in the medical industry, you wouldn’t want to hire a copywriter that only has experience writing about fashion. You can usually find this information on a writer’s website or LinkedIn profile.
Request a Trial Assignment
One of the best ways to see if a writer is a good fit for your business is to request a trial assignment.
This will give you an idea of what it’s like to work with the writer and whether they can meet your expectations.
Be sure to give the writer clear instructions on what you’re looking for and provide feedback throughout the process. This will help the writer understand your needs better and produce better results.
Follow These Tips to Hire a Copywriter
As you can see, learning how to hire a copywriter isn’t as simple as creating a job posting on a freelancer website. You’ll have to do a great deal of prospecting to choose a writer that will give you the best return on your marketing spend.
Do you want to learn more helpful business tips? If so, check out our blog for more articles on the subject.