Fashion photographs are intended to showcase clothes and other fashion items in the best possible way. They mostly use exotic locations and choose models in all age groups, right from kids to adults. Their photographs communicate the story of the brand and promote the clothes or items it wishes to sell to the targeted audience.
Bruce Weber photographer tips on the equipment to use
Bruce Weber is an ace fashion photographer from the USA, and his commercials and ads include advertising and print campaigns for Versace, Abercrombie & Flitch, and Revlon. His work for Abercrombie & Flitch was the focal point of the brand’s reinvention, from camping favorites to must-haves for a campus.
He is the creator of pop videos and nine films. The best-known movies are Let’s Get Lost, made in 1988, a love poem dedicated to the jazz trumpeter Chet Baker. He has done stunning kids’ fashion for Bambini Vogue, and he has made pop videos, especially for his friends Chris Isaak and Pet Shop Boys.
According to him, like any other photoshoot, there is a lot of equipment used for fashion photography, and the first basic rule is that you should keep it simple. The photoshoot should match your levels of experience, and one tip from Bruce Weber photographer tips is to shoot with a single camera, light, and lens.
Why should you keep it simple?
In every genre of photography, you must begin with a simple setup for your equipment. Once you have worked on the style and know what you want to create, you can add the camera equipment you require for the fashion shoot. This also helps new photographers to learn the tricks of the trade fast.
Get the perfect camera settings for the shoot
The camera settings for the shoot are important for you to get the perfect images. Shooting in RAW helps you to store additional photographic data in your image and offers you more play in the processing process after the shoot. If you are going in for a basic fashion studio shoot, you must ensure that every detail in the image is sharp. Focus on the camera settings and adjust them accordingly to your needs.
As for the camera shutter speeds, it depends upon the lights you use. Generally, you would want to use a shutter speed that is quicker than 1/100th for avoiding any sort of handshake. When the flash option of your camera, the shutter speed should not go beyond 1/200th of a second.If you plan to capture some motion, the perfect shutter speed for the fashion shoot depends on how fast the subject is photographed.
Shooting mode
One tip from Bruce Weber photographer is to get out of the automatic mode when it comes to the shooting mode. Make sure your camera is in complete manual mode so that you have better control and get more consistency for your shots.
The aperture of the camera should be controlled so that you get the right shallow depth of the field. This directs the attention of the viewers to the center- point while everything else blurs.