Like everything else there are a few those who prefer to take advantage of their way towards the very top. With the massive increase in the influencer marketing business in recent times, we’ve witnessed an increase among fake influential people.
Don’t fret, it won’t be negative! What we will examine is the ways that you can identify fake social media influencers and ensure that you’re working with genuine people that are targeting a real audience.
What are the reasons fake influencers are so prevalent?
A study from this year revealed that as high as 64 percent of influential people have purposely altered their numbers of followers or audience. Although this is an enormous number it isn’t easy to tell the extent to which fake followers, or ‘bots were deliberate or not. When you employ any authenticating tools for the audience like the one available by Heepsy, the outcome will not be 100 100% authentic. This is due to the fact that everyone is a fake, and even me and you may have accounts that look suspicious that we follow.
Many people who are brand new in social media or not aware of the tools available nowadays to verify authenticity, are based on a popular misconception about being an influencer. We often see the influencers and Instagram influencers particularly, who are emerging, but they believe that social media’s popularity stems from massive follower numbers. But, those who want to see the best outcomes from their influencer marketing efforts will realize that it’s engagement that is the primary measure rather than follower number.
To find the following items to be looking for We recommend using an influential marketing tool that makes the process easier. A platform such as Heepsy can assist you in identifying influential people you can work with by using certain search filters like age, gender location, category and more. Once you’ve entered the search parameters on the influencer’s profile, you can see the following data. You could do this on your own via Instagram but it could take a lot longer procedure.
Follower growth
The rate of growth in followers for an influencer is simply the speed at which the followers increase over a time. In order for this to be considered suspicious, there has to be an abrupt increase in followers. It could, naturally it is due to an offer or other similar content that requires a following. But, it could also be due to fake followers being bought. Heepsy will display the follower’s increase over time, as you can see below. It ought to look like the growth is steady enough to be suspicious.
Engagement rates
The engagement rates of your customers are yet another factor that you’ll definitely have to pay at. If you want to run an effective influencer marketing campaign it’s essential to ensure that the people that your product is exposed to are truly attracted to the content being shared through the person who is being influenced. When you examine engagement rates on Heepsy, it can be compared to an average for influencers who have similar numbers of followers. In general, the higher number of followers you have, the lower the average since there are more followers to take care of. When taking a look at an influencer’s engagement you should ensure that it’s not excessively high or too low. So, you can be sure that the influencer is at an adequate level of interaction with their followers and most likely has not purchased likes or comments.
Audience information
One of the numerous advantages from using an influencer-based marketing system, such as Heepsy is the insight into the user base that you can gain. When you are establishing your next influencer marketing campaign the best way to ensure success is to find influencers who possess an audience that is in line with the audience of your brand. In this way you can make sure that the people who are viewing your product or brand through influencer content are the kind of customers that are the most likely to purchase the product. With Heepsy, you are able to determine the demographics of an influencer’s audience like gender, age locations, interests, and gender.
You may wonder how this information is used to determine fake followers? Let’s say that your preferred influential person comes from the US and has many followers in the US as well as in other countries with English-speaking people. However, if it appears to be a few followers from an non-English-speaking country, and with a focus distinct from others it could be a sign of purchased followers.
Measures of authenticity for the audience
With Heepsy, you can access authenticity metrics of the audience to get a better understanding of the followers of an influencer better. A percentage is listed for what could be thought like suspicious users in light of the actions of the accounts. Heepsy analysis will identify accounts that behave as if they were an account that is a bot on social media or an account that is not active.
Furthermore, based upon all the information about the influencer’s profile A general quality score will be assigned. It will be determined not just by an influencer’s authenticity, but also through the authenticity of their accounts that will help you determine whether they could contribute to your marketing plan.
Conclusion
We do not want you to be fearful of exposing influencer fraud. Even though it’s out there, it’s crucial to keep in mind the advantages that can be derived from engaging with top-quality influencers that are suited to your business. To achieve this, we suggest being patient when searching for influencers, and then forming long-term collaboration with an influencer or KOL you can trust.