If you are thinking of setting up a business in Indonesia or you have already done so and you are in the early stages of growth then it’s time that you start thinking about registering your business trademark. Your trademark is any word, name or symbol that allows people to easily identify and know that they are dealing with a specific business that offers certain goods and services. It allows them to know the source and this gives them peace of mind knowing that they are spending their hard-earned cash with a business that they trust.
It takes a significant amount of time and energy to come up with your business name or business logo and so this is why it is equally important to make sure that you protect it from your competitors and any new entries to the market. When it comes to the procedure of registering your trademark, you need to turn to professional corporate services in Indonesia to make sure that the process is carried out to the letter. Once your trademark is established and registered you get to enjoy the following benefits.
- It reduces the burden of proof – If you have actually created a trademark then this makes the burden of proof higher if another business were to try to copy or infringe something that you have created. This is particularly important in the Asia region where your business trademark can be stolen from you. By making sure that your business and TM is registered, it provides you with additional protection and this helps to reduce your overall burden of proof.
- It stops you getting sued – By getting your service provider to register your trademark, you are making sure that it is not similar to your competitor’s trademarks. This means that you will not make the mistake of infringing upon someone else’s and that may result in you having to pay a significant amount of legal fees and fines as well.
- It protects your trademark – On the other side of the coin, registering your trademark stops other companies from bringing out a trademark that is quite similar to yours. You will have exclusive rights to marketplace.
- It helps when expanding – The hope is that your business will be incredibly successful in the Indonesian market and it may be the case that you might want to expand into other countries in the area. By making sure that you have registered your trademark, it makes it a lot easier to register the same trademark in another country.
This is not something that you want to be dragging your feet on because it is so incredibly important that you register your trademark as soon as possible. You do not want to have to spend lots of money having to change your company name and trademark because you unknowingly infringed upon someone else’s. There is a procedure for registering your trademark and so this is why you turn to third-party service providers to get it done for you.