Did you know there were only 3 Disney Dream Jeweled Mickey pins ever made, and they had a hefty original selling price of $1,295? Of course, most pins are produced in much greater numbers and cost a lot less, making them superb gifts.
But before you commission a run of custom pins, you’ll want to know about the many advantages they can bring to ensure you are getting excellent value for money.
That’s why we’re going to list some of the undoubted benefits of using custom pins as promotional items.
Keep reading to learn why you should give custom pins as gifts.
Build Your Brand
People tend to place their custom pins in highly visible locations, such as on the front of their shirts or on jacket lapels. This means not only will they will see your company’s branding each time they look in the mirror, but anyone walking past or talking to that person will also become more familiar with your colors and logo.
If your pin wearers come into contact with a large number of people throughout their day, this can give you a huge amount of free advertising.
Show Your Appreciation
You value your customers and would like to show your appreciation, and giving a loyal client a custom pin can be a simple way to say thank you. While a customer might find a bigger item such as a branded umbrella a hassle to carry around, an enamel pin won’t add weight or bulk when they are leaving your office and traveling to their next location.
Create Interest in New Products
If you are bringing out a new product, you could place its image on a custom pin to raise interest. This can be a superb way to generate offline enthusiasm and get more local people talking about your merchandise.
Customers may also enjoy being one of the first people to know about your new range and be delighted to wear your pin displaying that they are in the loop.
Support Your Customers
Of course, you can use custom enamel pins to support good causes that matter to both your customers and your business. For example, you can place slogans on your pins supporting environmental causes or campaigning for local issues.
This approach could see a massive uptake in the number of people wanting to wear your pins and could mean you quickly need to order more. By showing customers your values, you could also see a surge in new business.
Celebrate Special Events
While it’s cost-effective to have evergreen pins that people can wear all year round, you could also use these items to promote one-off or occasional events. This could include a business anniversary, your company reaching an important milestone, or being given an industry award.
By giving out celebratory pins, you can make all your staff and customers feel like a part of the occasion.
Great Collectable Item
Many people enjoy collecting customized pins, and this includes pins that are unlikely to rise in value and make the collector a profit in the future. Indeed, you may have lots of customers who will keep pins they have gathered over the years in boxes, bringing them out every so often to wear when they are going to particular events.
If your pin has an attractive design, clients could keep it with their other valued pins and be using them for years to come.
Ideal for Customer Reward Schemes
While you can give your custom pins away at any time, you could also make them part of an exciting customer reward scheme. For example, if customers make 50 purchases from your store, they could get a pin with this number on it. There is really no limit to this kind of promotion, and you could have pins with the number 1000 on them for your most dedicated customers.
This can be a source of pride amongst your client base and encourage people to aim for the next target so they can get a new pin.
Small and Stylish
Custom button pins are discreet, allowing clients to wear them even if they have a conservative dress sense. You can also have custom pins in different styles to provide clients with a range of choices when it comes to choosing one of your pins.
You can find out more about this before creating your design to ensure you come up with the right tone for your promotional pin.
Fast and Affordable
Giving custom pins as gifts doesn’t have to be expensive as you can buy large numbers at low prices. A high-quality custom pin company will also be able to produce pins in a fast timeframe, allowing you to take delivery and begin distributing your pins even at short notice.
This means you’ll be able to keep on using custom pins as part of your promotional strategy for many years at affordable rates.
Custom Pins Make Fantastic Gifts
Custom pins are a great choice for advertising your business while also showing customers you care about their causes. The right pin design can also complement a customer’s wardrobe and be a treasured collector’s item. As custom pins are cheap and quick to make, you can place many orders as and when you need a fresh supply of promotional items.
You may even find your employees and customers asking when you’ll be giving away your next batch of custom pins!
While you dream up your ideal custom pin design, be sure to read more of our blog posts.